Canadian Chamber of Commerce In Egypt - Digital Marketing Diploma

Diploma

Digital Marketing Diploma

Pair your persuasive nature or your former knowledge and work experience with a digital marketing degree to move to the next level of your digital marketing career.

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Course Overview

Pair your persuasive nature or your former knowledge and work experience with a digital marketing degree to move to the next level of your digital marketing career. This program will provide you with essential managerial skills as well as a better understanding of the relationship between digital marketing and other practical parts of a business.
You will also be introduced to new and unexpected aspects of marketing that you can start applying.
This Diploma of Digital Marketing program covers the following courses:

Course Modules

Introduction to Digital Marketing

What is Digital Marketing?
Marketing versus Digital Marketing
Digital Marketing Strategy
Consumer Behavior
Online Branding
Creating a Landing Page

Social Media Marketing

Social Media Introduction
Social Media Strategy
Social Media Channels
LinkedIn for personal & Business
Strong Social Media Content Strategy
Video Marketing Tips, Trends, Strategy & Best Practices

Content Marketing

What is Content Marketing?
Understanding Content Objectives
Understanding your target segment
Brand Introduction & Awareness
Brand storytelling

SEO

Introduction to SEO
Keyword Research
SEO Tools
Google Algorithms
Competition Analysis
Onpage Optimization (Website)
Offpage Optimization
Website Position Analysis
Website Monthly Reports

Google Ad Words & Analytics

Campaigns settings
Keyword Match Types
Keywords Research Tools
Understanding Ad Auction
Bidding Strategies
Ad Guidelines

Videos & Testimonial

Course Calendar

Program Name	Timing	Start Date
Program Name	Timing	Jan	Feb	Mar
Digital Marketing Diploma
	Every Monday & Wednesday from 07:00 pm to 11:00 pm	Monday Jan. 24^th
	Every Monday & Wednesday from 06:00 pm to 10:00 pm	Monday Jan. 10^th
	Every Friday from 10:00 am to 06:00 pm	Friday Jan. 28^th