Technology That Will Shape the Future of SEO
Like all things digital, search engine optimization is constantly changing.
Search engines are constantly updating their algorithms to recognize great websites that answer the questions users have via the keywords and phrases used in the websites’ SEO.
As a result, you need to recognize the changes that are happening to the way SEO is carried out and you need to stay on top of these changes because lagging behind will lead to a drop in rank on search engines and your competitors will take your spot.
A good way to learn about these changes is by attending frequent digital marketing trainings and reading up on the newest trends and SEO tactics.
Adapting your digital marketing strategy to the changes happening
People’s behavior is constantly changing and adapting to the technological changes happening around us. Just as mobile device usage is growing, people find newer and easier ways to access information on the internet.
Consequently, you should keep your website’s SEO up-to-date with the changes happening and keep updating your digital marketing strategies to include the technological changes that are shaping the future of SEO.
Voice Search and AI
People are gradually being drawn away from typing out their searches and are instead drawn towards something that requires less effort: voice search. With the rise of virtual assistants- like Google Home and Amazon Alexa- and voice search – such as Siri and Bixby, artificial intelligence is proving to be the future.
Voice searches mean the use of long-tail keywords that are phrased like questions, allowing search engines to recognize voice searches and match them to the corresponding websites with the proper answers.
If your website isn’t mobile-friendly yet, you should do something about it as soon as possible!
With more and more people using mobile phones over desktops, it is important to keep websites mobile-friendly to cater to the mobile users. Gone are the days of zooming in and out of webpages on mobile devices.
Now, websites look cleaner than ever on mobile devices and provide a pleasant user experience. Furthermore, mobile-friendly websites usually get higher rankings on search engines than non-mobile-friendly websites.
Use Micro Data Markup
Micro data markup tags are added to the website’s HTML code to help search engines read the contents of your website and organize the information on it.
Only 30% of websites use this SEO tactic so you still have an advantage over most websites on the internet.
If you haven’t used micro data markup yet, head on to schema.org to check out the micro data markup tags and how they are used.