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Course Modules

Introduction to Digital Marketing

- What is Digital Marketing?
- Traditional Marketing versus Digital Marketing
- Digital Marketing Strategy
- Consumer Behavior
- Online Branding
- Creating a Landing Page

Social Media Marketing

- Social Media Introduction
- Social Media Strategy
- Social Media Channels
- LinkedIn for personal & Business
- Strong Social Media Content Strategy
- Video Marketing Tips, Trends, Strategy & Best Practices

Content Marketing

- What is Content Marketing?
- Understanding Content Objectives
- Understanding your target segment
- Brand Introduction & Awareness
- Brand storytelling

SEO

- Introduction to SEO
- Keyword Research
- SEO Tools
- Google Algorithms
- Competition Analysis
- Onpage Optimization (Website)
- Offpage Optimization
- Website Position Analysis
- Website Monthly Reports

Google Ad Words & Analytics

- Campaigns settings
- Keyword Match Types
- Keywords Research Tools
- Understanding Ad Auction
- Bidding Strategies
- Ad Guidelines

Social Media Program Content

SEM Program Content

Consumer Behaviour & Social Activities

Pricing

4,900 EGP
Regular Rate
3,600 EGP
Early Bird Rate
Before Jan. 20th
Details
Course Start Date : Saturday Nov. 11th
Duration 6 Weeks