Digital Marketing Diploma Modules

Pair your persuasive nature or your former knowledge and work experience with a digital marketing degree to move to the next level of your digital marketing career. This program will provide you with essential managerial skills as well as a better understanding of the relationship between digital marketing and other practical parts of a business.
You will also be introduced to new and unexpected aspects of marketing that you can start applying.
This Diploma of Digital Marketing program covers the following courses:

Google Ad Words

- Campaigns settings
- Keyword Match Types
- Keywords Research Tools
- Understanding Ad Auction
- Bidding Strategies
- Ad Guidelines

Social Media Marketing

- Social Media Introduction
- Social Media Strategy
- Social Media Channels
- LinkedIn for personal & Business
- Strong Social Media Content Strategy
- Video Marketing Tips, Trends, Strategy & Best Practices

SEO

- Introduction to SEO
- Keyword Research
- SEO Tools
- Google Algorithms
- Competition Analysis
- Onpage Optimization (Website)
- Offpage Optimization
- Website Position Analysis
- Website Monthly Reports

Google Analytics

- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
- Understanding overview reports
- Audience reports

Introduction to
Digital Marketing

- What is Digital Marketing?
- Traditional Marketing versus Digital Marketing
- Digital Marketing Strategy
- Consumer Behavior
- Online Branding
- Creating a Landing Page

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Content Marketing

- What is Content Marketing?
- Understanding Content Objectives
- Understanding your target segment
- Brand Introduction & Awareness
- Brand storytelling

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